ASO is also known as App Store Marketing and Mobile App SEO. ASO's main goal is to improve the ranking of mobile applications in the App Stores like (iTunes, Google Play and Windows Store, ext). in other words, "ASO refers to a set of techniques that improve an app's position in search engines and, as a result, increase its download rate."
Almost all of the time, ASO's main goal is to increase app downloads. Other goals may include: Introduce the brandGet positive reviews and ratings for appsGood communication between the contacts and the applicationIn terms of functionality, SEO and ASO are similar in many ways. App stores are actually a kind of limited search engine in which the search depends on the following factors: Easy to find contentTo be indexedApplication Rank Algorithms (App Quality, Novelty, Brand Rank, User Reviews)
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