The impact of content on ppc ads

Pay Per Click (PPC) advertising is currently one of the hottest advertising methods. Research on this type of marketing has shown that 64% of consumers use these ads when shopping and it has a huge impact on SEO.

Before the market was saturated, companies and stores ran several targeted keyword ads and perhaps got the results they wanted. But these days, this approach does not work at all.

PPC advertising requires a lot of work that you must do to achieve the desired result:

You need to take the time to get to know your customer.
Answer the most common questions that the customer has in mind.
Identify keywords
Principled targeting
All of these things will help you reach your goal.

In this article, we intend to answer the following question:

Why should your post be strong for PPC ads?

What is it like to write "strong" content in PPC advertising?

How to write strong PPC ads?

Why should your post be strong for PPC ads?
Google and Bing, two of the most popular search engines in the world, give more points to strong and principled content, and this reduces the cost of advertising.

Obviously, low cost per ad is important, a good ad will get enough attention from readers and get them to do what you want them to do.

What is it like to write "strong" content in PPC ads?
Before we get into how to write ads, let's look at some examples of what PPC ads look like:

Upwork
What is great about this ad?

CTA is clear
Use the second title, which strengthens the first title.
Use advertising extensions that increase the click-through rate by 10 to 25 percent.

Upwork is the space where customers interact with freelancers. This is a great ad because by using this service, customers are encouraged to attract freelancers and build mutual trust. With the help of programs, this network leads the user to the most important pages of the site, such as "How the forces work", "Talent review", etc., which causes more advertisements and increases the click-through rate.

Apple
What is great about this ad?

Clearly lists the benefits.
Understands customer concerns.
The ads for each season are different.

Most people know Apple, so you may be wondering why such a reputable brand does PPC advertising.

When a new product is introduced, one of the methods that gets very good results is this type of advertising. In this way, even if the company is very reputable, its new and old products will not be forgotten.

PPC advertising is an anti-competitive tactic that makes businesses powerful and important.

This ad talks about the latest Apple products and the concerns that customers have about buying products and deliveries, fast and free shipping. These are things that we know customers care about right now.