If you think that you can compete with your other competitors in the field of online business only by designing the site, we must say that you are sorely mistaken. These days, just having a website can not change the growth of your online business. Your need today to be the best and surpass your competitors is to be first in Google search results. Being first in Google search results means having an optimized website that complies with the principles and rules of SEO. So if you have spent money on designing your website but not on SEO and optimization, we must say that you are still very wrong.